Rockstud Captial invests in AI-driven content intelligence platform Instored

Share on facebook
Share on google
Share on twitter
Share on linkedin
Time to Read: 2 minutes

The funds will be used to reach out to newer geographies for their existing tool as well as the recently launched tool for individuals

New Delhi: Instoried, an artificial intelligence (AI)-based content intelligence platform, has raised an undisclosed amount from Rockstud Capital.

Instoried helps enterprises and individuals create emotionally engaging content thereby improving return on investment.

The funds will be used to reach out to newer geographies for their existing tool as well as the recently launched tool for individuals, the company said in a statement.

“We will be using the funds to market our product globally as we recently went B2C. Exciting times lie ahead of us as we are exponentially growing in the US market,” said Sharmin Ali, founder and CEO of Instoried.

Instoried’s tool helps brands create an emotional connect with customers by identifying the emotional quotient of the content and giving customised recommendations, thereby boosting engagement and increasing content productivity, all in real-time using AI. Instoried has built web apps and APIs to help integrate the tool on to any platform and it sells licenses of the tool. The company has over 30 enterprise customers across the globe.

“Today, there is so much content that is pushed to consumers that as a brand it becomes difficult to know the impact it has had on their mind. With Instoried’s proprietary AI-based tool, brands are now able to better gauge the emotional quotient of their content even before it is published and hence are able to be more effective in their communication,” said Abhishek Agarwal, managing partner at Rockstud Capital.

Related Article  Microsoft Plunges $1 billion in AI project co-founded by Elon Musk

Instoried recently launched its content emotional intelligence tool for individual content creators to curate their content pieces, be it a social media post, an email or blog. The total addressable market for content enhancement platforms is said to be $300 billion.

Title image: freepik.com

(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.xtechalpha.com.)

RSS Latest Technology News

  • Google On Optimizing Web Stories For Search Results April 10, 2021
    Google's latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what web stories are, to how ...
    Matt Southern
  • Want to use WhatsApp account even after losing phone? Know here April 10, 2021
    The first step would be calling your network device provider and get your SIM card locked so that no is able to access your WhatsApp account. 2. New SIM card card. New SIM card card. 2/5. Once you get your SIM card locked, you will require a new SIM card ...
  • Skater XL Has Added An Online Multiplayer Beta April 10, 2021
    SkaterXL has added an online multiplayer beta for its Steam release, which allows up to 10 players to skate together. A multiplayer beta will be coming to PlayStation and Xbox consoles at an unspecified date. The multiplayer beta, which is now live on the ...
    George Foster

SUBSCRIBE FOR XTECHALPHA NEWS AND RECEIVE WEEKLY UPDATES

Follow Us

Rockstud Captial invests in AI-driven content intelligence platform Instored

by Hemanth Reddy Sudini Time to Read: 1 min
0
AI Tool to Reshape Treatment by Predicting Cell Behaviors
Get to know the latest updates on exponential technologies, new age industry segments with our weekly XTechalpha Xclusive newsletter straight in your mailbox.