Etihad Airways Partners with Blockchain Platform Winding Tree
As reported by Reuters, the national carrier of the United Arab Emirates Etihad Airways has joined hands blockchain-based platform for the travel industry Winding Tree to explore how blockchain can aid in distribution.
Reportedly, some of the leading international airlines have already deployed the Winding Tree platform, including names like Air Canada, Air France-KLM, and Lufthansa. This deployment is expected to cut down transaction costs for customers, as well as enable companies to publish inventory directly to their customers, among other services.
Tristan Thomas, director of digital and innovation at Etihad, told that “Winding Tree is obviously our distribution (platform) and that’s an opportunity for us to disrupt a traditionally siloed market dominated by major distribution systems.”
Pedro Anderson, Winding Tree’s chief operating officer and co-founder, also commented on the cooperation, saying: “We have been doing experiments and new solutions on the platform. Ultimately, that benefits the consumer. When there’s innovation, you start to have disruption, you have competition which results in better prices for the consumer.”